#WeWriteOurRules (#WWOR) was started to share unconventional life journeys and definitions of success, as we found that many individuals perceive success as being too difficult to achieve in Singapore. There seems to be a common perception that success is too difficult to achieve; only an exceptional few can do so.
While we continue to deliberate over what success looks like in Singapore, the campaign sought out 25 individuals who were not subscribing to stereotypical definitions of success. Instead, they are today writing their own rules with their unorthodox education and career journeys.